Currys recycles 15 million items

Currys has collected almost 750,000 tonnes of e-waste since 2011, recycling over 15 million individual products in the process.

In the last year, Currys collected almost 60,000 tonnes of redundant technology across the UK and Ireland, meaning 1.3 million individual units which were either bound for landfill or unused were proactively recycled.

Key to these figures is the brand’s Cash for Trash initiative which guarantees customers at least £5 store credit when they drop-off any unwanted technology.

However, the message is not completely accepted, with research undertaken by Currys finding that over 50 per cent of the population dispose of their redundant technology when they buy upgraded devices, despite 41 per cent actively looking to be more environmentally minded in 2023.

Chris Brown, senior sustainability operations manager at Currys, commented: “We are seeing great results from both our recycling and trade-in initiatives, with customers bringing in their unwanted tech in great numbers. That said, despite great progress, the e-waste problem isn’t going to go away overnight. Which is why we’re bringing back our popular Cash for Trash initiative and calling on Brits to step up their tech recycling efforts in 2023, for the benefit of planet and pockets alike.”

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