Ricoh and ARUK campaign together

Alzheimer’s Research UK (ARUK) and Ricoh have partnered to create an awareness campaign highlighting the many physical diseases that cause the condition. Dementia Uncovered includes a series of hard-hitting films that highlight the experiences of four people living with different forms of dementia, as well as the scientists striving to bring about new treatments.

Dementia Uncovered explores the impact of Alzheimer’s disease, vascular dementia, frontotemporal dementia, and dementia with Lewy bodies. By telling the stories of families affected and scientists working at the forefront of research, the campaign highlights the reality and complexity of dementia and the hope that lies in research.

David Mills, Chief Executive Officer of Ricoh Europe, added: “Since the launch of our partnership in 2017, we have worked with Alzheimer’s Research UK on a number of initiatives to help raise awareness of dementia. We are proud of this new campaign and hope that it will challenge common misconceptions around dementia, and provide a powerful insight into the lives of people with the condition and scientists striving to find ways to prevent, treat and cure these debilitating diseases.”

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