Fashion retailer New Look has launched a two-year partnership with Macmillan Cancer Support.

The link up will involve fundraising and promotion in-store of the charity’s end of life care for patients and families.

The charity was chosen following a company wide vote and forms part of the retailer’s strategy to support staff, customers and communities where it operates.

Customers can donate in store and online, through a dedicated fundraising page. They can also donate at the till.

"We're incredibly proud to be partnering with Macmillan Cancer Support, a charity that makes such an important difference to people living with cancer and their loved ones across the UK,” said New Look chief executive Lynda Petherick.

“What makes this partnership particularly special is that it was chosen by our colleagues, who have already shown fantastic enthusiasm and generosity through their fundraising efforts."

Victoria Floyd, who is head of corporate partnerships at the charity, added: “The two-year partnership will help us continue to do whatever it takes for people living with cancer, providing vital emotional, practical and financial support when it's needed most.

“We’re really looking forward to building a brilliant partnership together and working with New Look’s colleagues and customers to help more people get the best care and support the UK has to offer, whoever and wherever they are.”

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