Webtrends Optimize has launched a scheme that offers one of its charity clients the chance to use its conversion rate optimisation tools for free.

The tools aim to increase sales, donations and supporter numbers among visitors to charities' websites and will be offered through the scheme to a charity for free for a year.

The deadline for applications to its Conversion For Good scheme is midnight 5 June 2026. The firm stresses that only charities that it already works with can apply.

“We know how tough it is right now to run a charity and how important it is to have an effective website that converts people into becoming supporters,” said Webtrends Optmize chief executive Matt Smith.

“As a B Corp™ business, we’ve always been passionate about helping others and doing as much as we can to give back to those who need it most, so we wanted to lend a hand and provide our CRO platform for free for a year to a charity.”

The firm is committed to donating 2% of its revenue to chartable causes.

Charities it already works with include RSPB, Alzheimer’s Research UK, Trussell, Mind, WaterAid and Dogs Trust.

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