Two British companies in running for NextGen Cup

Two British companies are in the 12 selected from over 500 submissions from 50 countries to gain investment from the NextGen Consortium Loop Partners to scale their ideas, get mentoring from the industry or facilitate rapid testing to bring the solutions to life.

Through the NextGen Consortium, Starbucks, McDonald’s and other industry leaders are attempting to address paper cup waste, which includes making sure there are appropriate in and out of store recycling infrastructures as well as incentives for customers to bring in reusable tumblers.

Jaz Rabadia MBE, senior energy and sustainability manager, Starbucks UK: “We take our responsibility to reduce the impact we have on the environment seriously. For us this forms part of an approach to tackle the issue of paper cup waste through a combination of new paper cup options alongside effective cup recycling infrastructure in and out of our stores as well as making it easy for our customers to choose reuse.”

The two winners from the UK are Solublue products that are made of plant-based and fully biodegradable and bio-friendly material and CupClub, a returnable cup ecosystem allowing consumers to take away hot and cold beverages from any participating cafe, returning them when finished to the nearest CupClub drop point.

Starbucks and McDonald’s were early investors and founding partners of the NextGen Consortium, with the Coca-Cola Company, Yum! Brands, Nestlé and Wendy’s joining as supporting partners. The World Wildlife Fund acts as an advisory member of the Consortium, and OpenIDEO is an innovation partner.

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