The John Lewis Partnership has partnered with Hubbub to launch The Circular Future Fund, an initiative that will award a total of £1m, over one year, to projects that demonstrate scalable innovations that can accelerate the transition towards a more circular economy.  

An independent panel of experts consisting of representatives from the circular economy, grant giving and innovation as well as a senior representative from John Lewis & Partners will meet in March 2022 to review submissions and the grantees will be announced in April 2022. 

Marija Rompani, director of ethics and sustainability at the John Lewis Partnership commented: “By creating this fund, we’re hoping to unearth some of the world’s leading innovators, who have built their business models, products and services around the concept of circularity. We live in a world of finite materials and we need to start protecting them before it’s too late. This is why we’re particularly looking for projects that are regenerative and can eliminate waste or pollution from the design stage and ultimately protect nature.”   

In 2019 in collaboration with Hubbub, Waitrose launched Plan Plastic, a £1m grant fund generated from sales of single use plastic bags.

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