Hilton create new foundation

Global hotel group Hilton is celebrating celebrate its 100th anniversary with “random acts of hospitality” in its local communities and creation of the Hilton Effect Foundation, which will help create a better world by making positive impact investments.

The Foundation is launching with 15 grants to organisations that will support communities around the world. These inaugural grants will support programmes around the globe that are creating opportunities for youth, aiding in disaster recovery, and supporting water stewardship and sustainability.

The Foundation will build on the Travel with Purpose corporate responsibility strategy, which seeks to double the company’s investment in social impact while cutting Hilton’s environmental footprint in half by 2030.

“One hundred years ago, Conrad Hilton had a noble idea that travel can make the world a better place,” said Chris Nassetta, President and CEO of Hilton. “That deep-rooted sense of purpose has fuelled our transformative impact all across the globe, as we have welcomed three billion guests, employed ten million team members and contributed $1tr in economic impact. And in the years to come, we will do even more to positively change the world through our Hilton Effect Foundation.”

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