Cleaning brands join sustainability campaign

Clorox, Procter & Gamble (P&G) and Henkel are the latest in a group of cleaning product suppliers to join the Our Future is Clean campaign, organised by the American Cleaning Institute (ACI). The campaign has been set up to address the fact that the cleaning product industry currently accounts for 0.5 per cent of global greenhouse gas emissions, despite representing a small portion of the consumer goods market.

The ACI’s recent 2019 Sustainability Report has claimed that the campaign has contributed to a 37 per cent reduction in greenhouse gas emissions in the sector, a 19 per cent increase in renewable energy usage and a 25 per cent reduction in water use between 2008 and 2018. The campaign intends to increase transparency, reduce emissions and optimise resource use to eliminate waste in the coming years. The ACI has supported the SmartLabel app, which gives consumers information about the sustainability of products, and has claimed that 30 per cent of campaign members, including Clorox and P&G have joined the app. The campaign also encourages its members to quantify emission levels in their production and supply chain processes in order to create transparency and emission reduction targets. According to the report, the targets have been used to increase efficiency and decrease waste in products like washing machines and dishwashers. The campaign includes a number of climate impact related initiatives for its members, intent on decreasing waste in the production processes, packaging methods and resource use.

Despite the calls for industry transparency, 46 per cent of ACI members do not produce annual public emissions reports, and 66 per cent do not yet have tangible emission reduction or energy efficiency targets. Similarly, despite encouragement from the campaign for companies to improve sustainability in packaging methods, only 32 per cent of members have deadlines for 100 per cent recyclability in their packaging.

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