Unilever has reported that its Sustainable Living brands have managed to grow at a rate of 69 per cent faster than the rest of its business last year.

The Sustainable Living brands, that the company states ‘taking action to support positive change for people and the planet’ have been successful enough for the organisation that it has now committed that every Unilever brand in the future will be a brand with purpose.

The growth rate of 69 per cent is on the back of a 46 per growth in 2017, demonstrating an increasing demand from consumers for products that have a social or sustainable message. In 2018 the Sustainable Living brands also delivered 75 per cent of overall growth.

The seven brands with the highest turnover in Unilever – Dove, Knorr, Persil/Omo, Rexona, Lipton, Hellmann’s and Wall’s (known as Ola, Algida, Kibon and Langnese in different parts of the world) – are all in the Sustainable Living Brands line-up.

Alan Jope, CEO Unilever, speaking at the Deutsche Bank Global Consumer Conference in Paris said: “We believe the evidence is clear and compelling that brands with purpose grow. In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”

He added: “The fantastic work done by brands such as Dove, Vaseline, Seventh Generation, Ben & Jerry’s and Brooke Bond shows the huge impact that brands can have in addressing an environmental or social issue. But talking is not enough, it is critical that brands take action and demonstrate their commitment to making a difference.”

Share Story: