Central Co-op has raised £350,000 during the first year of its partnership with Samaritans.

The partnership launched in October last year and includes 'rounding up at the till' fundraising through the Pennies digital donation system.

This has seen card payments rounded up by 10p on purchases over £5 at its stores and petrol stations across the Midlands, North of England and central England counties including Gloucestershire, Oxfordshire and Hertfordshire.

“Our Members told us loud and clear that mental health matters to them, and we’re proud to have turned that commitment into meaningful action,” said Central Co-op social change manager Hannah Gallimore.

“Reaching £350,000 in our first year is a testament to the compassion and energy of our colleagues and customers. Together, we’re helping Samaritans be there for anyone who needs someone to listen - day or night.”

Money raised will be used by the mental health charity to answer calls, emails and online chats, recruit and train volunteers and keep local branches open.

The retailer added: “As the partnership enters its second year, Central Co-op will continue to champion mental health awareness across its communities - not only through fundraising, but by encouraging everyday acts of kindness and connection.”

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