Not-for-profit OPRL (the On-Pack Recycling Label) has appointed Professor Margaret Bates as its first full-time executive director. Professor Bates will lead the team charged with making the voluntary recycling labelling scheme ‘match fit for mandatory’, the ongoing development a suite of services to support members in preparing for Extended Producer Responsibility Reforms and continuing both to grow and expand the breadth of OPRL membership.

Professor Bates commented: “Consumers want to do the right thing with their packaging but they’re often confused about what can be recycled. It’s a very challenging time in the packaging and recycling sectors, with an unprecedented level of interest from the public and politicians. The opportunity to join the team at OPRL and help drive awareness to increase the quality and quantity of UK recycling was one I could not resist.”

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