Chinese giant to use supply chain to promote sustainability

One of China's largest e-commerce companies has launched a range of sustainable initiatives in recycling and green packaging across its business and renewed its partnership with the World Wide Fund for Nature (WWF)., with revenues of $67bn, has harnessed its in-house logistics to launch a new round of recycled clothing, allowing clothes to be picked up by its customers and distributed to recycling facilities. A similar drive last year collected more than 200,000 items from 47 cities across China, and a total of more than 1 million items of clothing have been collected so far under the programme.

Under the company’s Green Stream Initiative it promotes the use of sustainable packaging materials, reducing the environmental impact of the entire supply chain. “With its comprehensive in-house logistics network and vast consumer base of more than 300m customers, is the priority partner in our efforts to promote sustainability in China,” said Lunyan Lu, COO of WWF China. “Considering JD’s influence as the industry leader, its commitments and actions help to promote sustainable consumption in China and set a good example for practising social responsibility in all sectors of society.”

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