Unilever brand Dove has announced that it will be moving to 100 per cent recycled plastic bottles and new plastic free packaging.

The new commitments are part of Dove’s 2025 commitment to reduce plastic waste, which will see the brand avoid the use of more than 20,500 tonnes of virgin plastic globally per year. Dove is following the ‘no, better, less’ framework that means there will be no plastic in Dove’s single beauty bars and development is underway to replace the plastic outer-wrap of its beauty bar multipacks with a zero-plastic material.

When plastic is used Dove will use 100 per cent recycled plastic (PCR) bottles where technically feasible, in Europe and North America, by the end of 2019 – across all ranges (Dove, Dove Men+Care, and Baby Dove).

As a final level to the pledge, Dove will attempt to use less plastic using the technology behind its new reusable, refillable, stainless steel format deodorant sticks. This technology minimises waste by radically reducing the amount of plastic required.

Dove’s initiatives will contribute to Unilever’s recently announced new commitments on plastic to halve its use of virgin plastic, by reducing its absolute use of plastic packaging by more than 100,000 tonnes and accelerating its use of recycled plastic and to help collect and process more plastic packaging than it sells.

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