Asda recycles 20m coffee pods through Podback partnership

More than 20m coffee pods have been recycled in Asda stores through a partnership between the supermarket and recycling service Podback during its first year.

Since January last year more than 250,000 Podback bags of pods have been returned to counters.

Asda says it now operates the largest in-store coffee pod recycling network in the UK, with 600 stores involved.

The top performing store is Asda Longwell Green in Bristol, where shoppers drop off an average of 51 Podback bags every week.

“Recycling 20 million coffee pods in our first year is a significant milestone for our partnership with Podback,” said Beth Fowler, senior manager of healthy and sustainable choices at Asda.

“By providing a straightforward, convenient return service in over 600 stores, we are making it easier for our customers to make sustainable choices.”

Podback executive director Rick Hindley added: “The first year of our partnership with Asda has been a very positive experience.

“We’re now excited to be looking at how we build on what we’ve achieved with Asda as we continue to expand access to simple, effective pod recycling.”



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