Everton in the Community has linked up with the club’s stadium naming partner commercial law firm Hill Dickinson to launch a healthy living campaign aimed at children.

The Healthy Habits community initiative focuses on supporting young people in Liverpool “to build healthier habits around food, physical activity, sleep and mental wellbeing”.

It is working with primary school aged children in the Liverpool region “giving them the knowledge, confidence and practical skills to make healthier life choices that can support their long-term physical and mental wellbeing”.

It launched this month with more than 60 children from local schools taking part in activities at the Premier League club’s stadium.

“Earlier this year we launched Hill Dickinson’s five-year community strategy, focusing on the idea of helping every child reach their potential in a world where too many young people experience poverty, poor health and limited opportunities,” said Hill Dickinson chief executive Craig Scott.

“As a flagship project within that strategy and our partnership with Hill Dickinson Stadium, Healthy Habits encapsulates our commitment to reducing the negative impact of the structural inequalities in our society and giving every young person the best chance to thrive.

“It’s our pleasure to be able support the project and Everton in the Community’s important work as we aim to ensure that our partnership with the club goes beyond match days to ensure it has a lasting positive impact across the city.”

Everton in the Community health interventions manager Jack Millineux added: “Healthy Habits is about making conversations around health and wellbeing engaging, practical and relevant to children and their everyday lives.

“Rather than simply telling young people what they should or shouldn’t be doing, we want to help them understand why things like eating well, being active, getting enough sleep and looking after their mental wellbeing matter, while giving them simple tools they can take away and use at home.

“By working closely with schools, families and young people over the six-week programme, we can tailor our approach to the communities we’re supporting and hopefully help children build positive habits that stay with them long after the programme has finished.”

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