Thomas Cook is launching a campaign called “noplaceforplastic” to eliminate single-use plastic throughout the organisation’s supply chain. The campaign will also involve a programme to substitute existing plastic items for sustainable alternatives and recycle plastic that would otherwise be thrown away.

Working with destination governments, other tour operators, customers and employees, the campaign will offer greater recycling infrastructure, help encourage new ways of working and aid people in making more sustainable choices.

In all, Thomas Cook intends to remove 70m single-use plastics within the next 12 months - from across operations in the UK, on planes and own-brand hotels.

Alice Macandrew, group corporate affairs director, notes: “We know that this is an issue which matters to over 90 per cent of our customers, with two-thirds saying they would be more likely to use a travel company which is serious about reducing the use of plastic items. That’s why our commitment is just the beginning.”

Thomas cook is also establishing pilot projects in Rhodes to trial sustainable alternatives to plastic products to assess whether there is an opportunity to roll them out more widely across the business, and with designers Wyatt and Jack to reuse broken and discarded plastic inflatables, lilos and children's swimming armbands and turn them into bags and holiday accessories.

Share Story: