Single-use plastic socially unacceptable by 2021

Six out of ten people in the UK believe that single-use plastic will be completely socially unacceptable in just three years, and 70 per cent think that most single-use plastics should carry cigarette packet-style warning labels.

The results of a Sky Ocean’s survey show the rapid pace of change in public attitudes and come as the organisation launches a limited-edition reusable product range to inspire people to “#PassOnPlastic”. Created in partnership with ocean conservation organisation Project 0, the campaign has also secured support from Kate Moss, Harry Kane, Cara Delevingne, Sienna Miller and HRH Princess Eugenie of York.

In terms of the social change, it is also revealing that 41 per cent of the survey sample now say they feel embarrassed if spotted with single-use plastic and a quarter (24 per cent) have gone so far as to challenge others for using these disposable items.

Commenting on the research Anjula Mutanda, a psychotherapist, noted: “The research reveals a shift in attitudes towards single-use plastic; people are starting to have an emotional response, with many saying they now feel ‘embarrassed’ when they use it. This indicates two key psychological factors at play: a growing discomfort about usage and an increasing willingness to start to change behaviour.”

All proceeds from the range will go to initiatives protecting ocean health, including Sky Ocean Rescue’s partnership with WWF-UK, which helps to safeguard marine protection areas covering 400,000km2 of the ocean.

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