A new campaign has been launched by the City of London Corporation encouraging more City financial and professional services firms to pay the London Living Wage.

With a poster campaign on the London Underground the aim is to get more firms to pay at least the London Living Wage of £10.55 per hour. The two-week campaign also includes social media, newspaper advertising and direct discussions with City businesses. The campaign is expected to reach over 1.3 million people across the capital.

There are 9,490 financial and professional services firms in the city of London, and so far, over 100 City businesses have signed up to pay the London Living Wage and be Living Wage accredited employers.

Catherine McGuinness, policy chair at the City of London Corporation, which is an accredited Living Wage employer, said: “Our people are our City and they are the best investment we will ever make. Paying the London Living Wage is good for business and good for society. But most importantly, it means a better quality of life, help for people to provide for themselves and their families, and giving employees a dignified life.”

Sign up is available at livingwage.org.uk

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