WRAP and OPRL form strategic partnership

WRAP and OPRL (On-Pack Recycling Label) have announced a strategic partnership which sets out how the two organisations will work together towards meeting the UK’s recycling targets.

The partnership will focus on providing consistent messaging on-pack to reduce confusion amongst consumers in the UK about what can and can’t be recycled, improving the quality and quantity of household recycling in the UK and improving the quality and quantity of ‘on the go’ recycling in the UK.

WRAP will continue its delivery of the successful Recycle Now citizen campaign alongside broader recycling messages, while OPRL will remain responsible for on-pack recycling messages, using Recycle Now iconography under exclusive license.

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