Procter & Gamble has announced a nationwide campaign to help accelerate the efforts to provide access to clean water to those in need around the world.

The campaign #ActForWater – aims to help transform the lives of communities around the world through the donation of up to half a million litres of clean water, and forms part of P&G’s wider support of goal six of the UN Sustainable Development Goals on clean water and sanitation. According to the World Health Organization, 844 million people around the world lack access to even basic drinking water with at least 2 billion people using a contaminated drinking water source.

P&G Children’s Safe Drinking Water (CSDW) programme started in 2004, and now works with more than 150 partners and organisations, including World Vision and Save The Children to provide clean drinking water. The not-for-profit programme helps those in times of crisis – such as after an earthquake or flood – and in daily life in remote and rural areas. To date, it has already provided more than 15 billion litres of clean water in over 90 countries, with a goal of providing 25 billion litres by 2025.

Dr Phil Souter, a P&G laundry care scientist, made the entire programme possible. Dr Souter, inspired from his own travels and witness of poor water, sanitation and hygiene, created the water cleaning technology as part of a new product development programme. The outcome was the P&G Purifier of Water powdered technology, which is effectively a mini water treatment plant in a small packet the size of a tea bag. It has the ability to purify 10 litres of dirty, potentially deadly water in only 30 minutes providing enough drinking water for a family of five for one day.

Share Story: