Morrisons stores turn yellow in support of its charity partner Marie Curie

One in four items in Morrisons stores are being turned yellow during August to promote the work of its charity partner Marie Curie.

The promotion runs until 28 August and is part of the supermarket’s commitment to raising £15m for the end-of-life care charity by October 2027.

During August one in four baskets, trolleys, café chairs and car parking spaces are being painted yellow.

This is in recognition of the charity’s daffodil yellow logo and to highlight that a quarter of people in the UK die without receiving the end of life care they need.

“We want to shine a light on the importance of end-of-life care and so turning one in four of our baskets, trolleys, café chairs and even car parking spaces yellow is a simple but powerful way to start a national conversation about something that affects us all,” said Morrisons corporate affairs director David Scott.

The promotion extends to items for sale, with products such as Innocent Orange Juice, Pampers Nappies and Soreen Malt Loaf given hello packaging. Each brand will donate a percentage of the sale price of each coloured item to Marie Curie.

Marie Curie chief executive Matthew Reed added: “Far too many people are still dying without the care and support they need. What’s more, we’ve seen demand for our services increase significantly in recent years, with a growing gap between those needing end of life care and those who receive it.

“Through our partnership with Morrisons, we’re aiming to help more local communities and families receive the best end of life care possible, whatever the illness, wherever they are.”



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