H&M increases supplier transparency

H&M has vowed to reveal full supplier transparency for all garments on its hm.com, the majority of H&M Home interior products sold online, and customers will also be able to access the information when shopping in stores by using an app to scan the price tag on a product to see its details.

The company was the first global fashion retailer to publish our supplier list online in 2013 and from 2017 tested the ‘ transparency layer’ at a smaller scale on our Conscious Exclusive collections, which it has now expanded to the entire online range. Every garment online now reveals details such as production country, supplier names, factory names and addresses as well as the number of workers in the factories.

“We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry” explained Isak Roth, head of sustainability at H&M.

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