Aviva Investors has named the brainstrust as its charity of the year for 2026.

Through the partnership the global asset management business of Aviva plc will contribute £50,000 to the charity and run a series of fundraising and awareness raising activities.

The firm said it wanted to help “raise understanding, start conversations, and shine a light on the support available for people affected by brain tumours”.

According to the charity more than 100,000 people are living with a brain tumour in the UK and 79 more are diagnosed each day, including over 400 children.

But it points out that a third of neuroscience centres have no dedicated health professional support and two in five have no access to neuropsychological care.

“We are incredibly pleased and proud to back brainstrust and the incredible work it does with courageous people and their support networks,” said Aviva investors chief executive Mark Versey.

“With so many people diagnosed or directly affected by brain tumour diagnoses each year, we think it’s a great cause to stand behind and help maximise the positive impact it has, not just on people and individuals but communities across the UK.”

The charity’s chief executive Will Jones added: “We provide the personalised support, information and community that the system too often can't.

“Aviva Investors' people understand what it means to plan for an uncertain future, and we are proud to have them standing alongside us.

“This partnership will help us reach more patients and families who need us and sends a powerful signal that the business community sees quality of life for people with a brain tumour as a cause worth fighting for."

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