Ronald McDonald House UK, which is part of fast-food chain McDonald’s global network of charities, has rebranded.

The charity, which supports the families of sick and injured children, says that its “modernised brand clearly expresses our core purpose: supporting families through the practical and emotional challenges they face when a child is seriously ill or injured in hospital”.

The brand, which features a heart within a red house logo, has been developed to bring “greater clarity and consistency to how we present ourselves, helping people better understand our work, trust what we do and connect with our mission”.

The charity’s chief executive Ella Joseph said: “For more than 35 years, we’ve been there for families at one of the most frightening and exhausting times of their lives.

"Families with sick or injured children are often under huge emotional and financial strain and staying close to their child in hospital can make all the difference to how they cope.

“Our refreshed brand reflects who we are today and the families we support. It brings our mission to life with clarity and compassion and reinforces our commitment to reach more families and support them better, for as long as they need us.”

Its director or engagement Louise Firth added: “This new brand is about clarity and confidence.

“It embodies the trust families place in us, the dedication of our teams and volunteers, and our belief that when a child is in hospital, family stays and Ronald McDonald House UK stays with them.

“We look forward to sharing this next chapter and continuing to stand alongside families, for as long as they need us.”

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