Amazon defeats call to reconsider

Shareholders have defeated proposals that would have made the company consider the societal impact of its facial recognition technology and its action on climate change.

The proposals would have required Amazon to consider a comprehensive approach to reducing its carbon footprint and stopped the company selling surveillance technologies to governments.

Despite many employees, paid partly in stock, publicly supported the proposals for climate reporting, with founder Jeff Bezos controlling 16 per cent of the shares, it was always likely to be an uphill struggle.

However, the action might yet have an impact, as increasingly such events are played out in the public domain, and consumer-based companies, in particular, become more caring of their external reputations.

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