PREM Rugby has launched a partnership with the charity Mental Health UK that will include fundraising and awareness raising activities over the next two years.

Campaigning by the sports organisation, which represents the 10 clubs in the top division of English rugby union, will launch on 10 October to coincide with World Mental Health Day.

This link up will run through the 2025/26 and 26/27 seasons, culminating at the Gallagher PREM Final in 2027.

PREM Rugby chief executive Simon Massie-Taylor explains that Mental Health UK is the league’s first official charity partner.

“Rugby players are often considered brave, but through this collaboration, we aim to redefine what we mean by bravery – encouraging all individuals to embrace their brave, bold, and determined selves,” he said.

“This partnership comes at an exciting time for the new-look Gallagher PREM and is a cornerstone of our diversity, inclusion, and growth strategy for the years ahead.

“It's powerful to see that rugby fans are nearly twice as likely to say that watching sport helps them feel connected to others - a clear reminder of how sport can positively influence mental health.”

Young people's mental health

He added that a key focus of campaigning will be to support the mental health of young people.

A survey commissioned by Mental Health UK and PREM Rugby found that almost half of UK adults say they have struggled with their mental health in the last five years. The proportion increases to a half among young people aged 18 to 24.

One in four young people say that sport has the potential to help tackle mental health problems and two in five say they want to be more active to support their wellbeing, this survey also found.

Mental Health UK chief executive Brian Dow said: “We are so proud and excited to launch this partnership. In PREM Rugby, we have a partner that shares our goal of giving people the tools to live well and to their full potential.

“We know that rugby can be a force for good, and want to show that seeing the players be bold and brave on the pitch is something that can translate into everyday life, whether it’s sharing your struggles and asking for support, seeking help to address a mounting pile of debt, or stepping out of your comfort zone to achieve a major goal in life.”

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