Financial services firm Admiral has raised more than £1m for its charity partner the King’s Trust over the last 12 years.

The charity, which was formerly called The Prince’s Trust, was set up by King Charles almost 50 years ago when he was the Prince of Wales.

Each year through the partnership a group of Admiral staff take part in its Million Makers fundraising challenge, where they use their entrepreneurial skills to raise funds through activities such as fitness challenges and prize draws.

“This milestone highlights how charities can work with large employers to raise funds while strengthening their own internal culture and engagement, said Admiral chief sustainability officer Michelle Leavesley.

“Empowering our colleagues to make a difference has created real energy and connection across our teams. It’s a powerful example of how purpose-led initiatives can boost morale, support skills development, drive societal impact, and help embed sustainability across the business.”

The King’s Trust employee fundraising senior manager Sinead Ward added: “Reaching this incredible milestone of over £1 million raised is a testament to the unwavering dedication and generosity of Admiral employees.

“Young people are currently facing multiple challenges and this collective effort will make a tangible difference to their lives enabling so many into positive outcomes. We are deeply grateful to all the Admiral Million Makers teams and employees who have played a part in reaching this inspiring milestone.”

Among workers to have taken part is Sławomir Krawcewicz, who said the experience “had a lasting impact on me”.

“As a dad of five, fundraising for a youth charity felt deeply personal. Knowing I played a part in creating new opportunities for young people is something I’ll always be proud of.

“The experience was not only rewarding on a personal level but also gave me a taste of entrepreneurial thinking and opened my eyes to the challenges faced by those without strong role models or support at home. It’s an experience I’ll always cherish and reflect on with pride.”

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