WWF calls on industry to stop plastic pollution

According to a report by the World Wildlife Foundation (WWF) and compiles by Dalberg Advisors, the world has produced as much plastic since 2000 as all preceding years combined and if business continues as usual, by 2030 the plastic system is expected to double the amount plastic pollution on the planet.

WWFF points to the ‘failures along the plastic trade chain’ that make it cheaper to discharge plastic than to effectively manage plastic to the end-of-life stage as the main issue, and says that existing initiatives to combat plastic pollution are not enough. One-third of plastic waste is estimated to have entered nature as land, freshwater or marine pollution and the report estimates that 37 per cent of plastic waste is currently managed ineffectively.

The charity is calling for immediate action, coordinated initiatives and a holding of stakeholders as accountable. By stakeholders, it includes policymakers, businesses and consumers and is sceptical of current policies, calling them “uncoordinated and piecemeal”. It also estimates that current efforts to improve waste management capacity across the planet are insufficient to stop a predicted 104m metric tons of plastic at risk of leakage into nature in 2030.

It asks that businesses reduce excessive and unnecessary plastic to prevent it from becoming mismanaged waste or plastic pollution and commit to sourcing recycled plastics or sustainable plastic alternatives for product packaging. Looking further forward it also wants businesses to innovate and seek out sustainable alternatives to plastics that promote circular economy models and use their influence to shift industries away from harmful economic models and support the development of legislation.

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