VW enters power supply market

New brand Elli (Electric life) will see VW enter the power supply market – following the likes of Tesla and Shell as EVs start to gain a share of the transport sector and traditional manufactures and supplier vie to create complete energy ecosystems.

The brand will exist as a separate company for energy offerings and charging as Elli Group GmbH with headquarters in Berlin.

Thomas Ulbrich, responsible for E-Mobility explains: “The new company will play its part with energy offerings from renewable sources and smart charging solutions. This way, we are entering a strategically relevant, extremely exciting business area that offers considerable opportunities for strengthening ties with existing customers as well as accessing entirely new customer groups.”

Elli will provide charging at home for both vehicles and households, use of EVs as energy storage using bidirectional charging and connection to an energy management system and charging at points including employee parking spaces and public spaces.

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