Behavioural change to cut London air pollution

Hubbub’s #LeedsByExample campaign helped bring together 26 major companies to co-invest in a high street recycling campaign in Leeds, and now the charity wants to replicate this model to tackle Londoner’s exposure to poor air quality.

Working in partnership with PwC, Hubbub has explored the demand for this approach and the need for a behaviour change campaign in London, finding the enthusiasm for a collaborative on-going campaign with other key stakeholders such as Transport for London.

The delivery phase will be informed by the insight and will be co-created with investor companies and supporting organisations. Based on discussions that have taken place to-date it is likely to include looking at how to reduce polluting vehicles in the heart of London, build awareness about how people can shift routines to reduce exposure, explore behaviour change campaigns linked to employee well-being, create more community campaigns, explore air quality in offices and develop creative street infrastructure to boost awareness.

The ‘Leeds By Example’ recycling campaign attracted partners that included Asda, Caffè Nero, Coca-Cola GB, Costa Coffee, Co-op, Lucozade Ribena Suntory, Marks and Spencer, McDonald’s, Morrisons, PepsiCo, Pret, Starbucks and Shell.

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