Nisa has raised the number of items that have an attached donation to them, and in the process has dramatically increased both donations and sales. The Making a Difference Locally (MADL) scheme has added wholesale sales of all branded products featured in Nisa’s consumer leaflet (which change every three week period) to the Heritage own label products that already carry a donation.
In the first week of trading with the new funding model, income from the sales of Heritage products increased by 6 per cent and the income generated from products to be featured on the consumer leaflet increased by 461 per cent.
Kate Carroll, Nisa’s Head of Charity, commented: “We are so grateful to the hundreds of suppliers who are getting behind this new funding model to ensure that Nisa’s independent retailers are able to give back even more to the local communities they serve.”
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